THE LONGEST DAY is an important organization not only in providing resources for ongoing research but also in raising awareness about Alzheimer’s disease. For the President and co-owner of HEXAGON, whose mother suffered from this debilitating illness, supporting this cause holds personal significance. Their commitment to this organization reflects a deep understanding of the challenges Alzheimer’s patients and their families face, and the urgent need for continued innovation in care and treatment. By getting involved, they are honoring their mother’s memory and contributing to the fight for a future free from Alzheimer’s.